In this episode, Face2Face sits down with Prince Chikweba, founder of Royal Image and manager to some of Malawi's most talked-about music acts, including Eli Njuchi and Theo Thompson. The conversation covers what it actually takes to manage a music career in Malawi — from unglamorous logistics to the business decisions that shape an artist's trajectory.
What we talk about
Building an artist management company from nothing, the day-to-day realities of the manager-artist relationship, and what it will take to formalise and professionalise Malawi's creative industry so more artists — and the people who manage them — can build sustainable careers.
Prince Chikweba
Founder, Royal Image — artist manager